Hiring a Copywriter: is it Worth it?
Imagine this. You've set up a popup store for your business in the city. You’ve somehow managed to break the laws of physics and squeezed all your potential customers into Forrest Chase by the Green Cactus. You start chatting to them one by one, pitching your product, and boom, you make sales.
Unfortunately, that’s not how the world works. For a start, Forrest Chase is more likely to be packed full of tourists and drunken derros (let’s not go there). So now you’ve got a problem. With your audience scattered everywhere, how do you reach them with words? Sure, you know why you think your product is great, but do you know what your customers care about? Do you have the right words to hook them?
Therein lies the dilemma many businesses face. Should I hire a copywriter? And will it be worth it for my bottom line?
Writing yourself vs hiring a copywriter
We know how hard it is to let go of the copywriting reigns, especially when you feel like your writing style captures your brand voice perfectly.
Still, there comes a time when writing all those blogs and websites and social posts distracts from your primary strengths. Over time, it’s only natural to contemplate hiring a copywriter to pry the pen from your clenched fist.
However, it doesn’t always work out like you’d hoped. Many businesses who hire copywriters find their work doesn’t resonate with their brand voice or audience, which can result in lower performance of your marketing efforts. At this point, you’re probably wondering if it’s worth it to hire a copywriter.
Top 5 reasons you should hire a copywriter (rather than do it yourself)
There are direct and indirect ways copywriters can improve your business.
Copywriters free up your time
Delegating content creation to a professional frees up time for managing other important business tasks where you can add more value.Copywriters are creative
Copywriters excel at crafting engaging content that captures readers' attention and drives them to take action.Copywriters understand your voice
Professional copywriters thoroughly research your business and niche, creating content that speaks directly to your audience's needs and provides solutions to their problems.Copywriters keep you ‘on brand’
Copywriters help maintain a consistent tone of voice, which is key to enhancing your brand's identity and making it more attractive to customers.Copywriters increase your visibility
Some copywriters understand how to produce SEO-friendly content that improves your website's visibility and drives more traffic to your site.
Our advice? Take your time to find your fit
Not all copywriters are the same. To get the full benefit of hiring a copywriter, you need to find one that understands your unique brand voice and audience. So don’t rush it. We’ve seen businesses and agencies trial us alongside other copywriter candidates to find the best fit.
Highly skilled copywriters are experts in being able to study and mimic its unique qualities. However, it still pays to take a collaborative approach, where you review and revise the work produced for a period to ensure it aligns with your needs.
Ultimately, hiring a copywriter can be beneficial if it allows you to focus on your strengths, but it requires patience, training, and ongoing collaboration to ensure alignment with your brand voice.