The Word we Hate the Moist

Copywriters tend to bang on a lot about the power and emotion of words.

Just think of lovely words like lilting, lullaby, and other eloquent sounding aural treats.

On the flipside, there are words that send shivers down our spine like nails screeching down a chalkboard. And there’s one word that research shows we hate the most.

Moist.

We hate it because it sounds like disgusting body fluids. But when you think about it, moist gets a bad wrap.

What if you’re using it to describe cake?

Or towelettes?

That’s the power of word association right there. Words are like miniature Monets painting pictures in your mind. Context will determine whether you see French waterlilies or French Bulldogs.

Speaking of impressionism, we sure are impressionable (what a segue). That’s the other reason we like or dislike words - what our friends, family or colleagues think is often what we think too.

Now that you know this, think about how your copywriting is being received by the people you’re talking to, and you’ll go a long way to resonating in all the right ways.

Rumbot – the moistest copywriting.

If you need help elevating your brand, brochure or website banner, talk to our team of freelance copywriters in Perth. Our skill is helping you find the right words to connect on a deeper level.